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2022 Invoice Pricing
- Thread starter fastek
- Start date
Thread Starter
#8
Yes ...... "I Bleed Blue" ...... that matches my invoice pricing as well.
So I ended up ordering an ST from a dealer in Idaho that was happy to sell at Invoice. That's about as close to the West Coast as I could find one that would do that..... but it wasn't like I spent an enormous time trying. Need to also ensure they aren't going to add dealer options or markups on the back-side once it arrives. Get everything spelled out in writing before you drop a deposit on them.
So I ended up ordering an ST from a dealer in Idaho that was happy to sell at Invoice. That's about as close to the West Coast as I could find one that would do that..... but it wasn't like I spent an enormous time trying. Need to also ensure they aren't going to add dealer options or markups on the back-side once it arrives. Get everything spelled out in writing before you drop a deposit on them.
Thread Starter
#9
Most dealers I've found Invoice pricing is MSRP. The worst ones are charging over MSRP 
I'm up in Manitoba, so these figures are in CAD, but CarCostCanada is a great website that provides you with a PDF showing dealer invoice vs MSRP, the amount of holdback hidden in the price, current factory incentives, all financing options/rates available and even pricing guidance. It really is a fantastic detailed resource to work with when negotiating on a new vehicle. I'm sure there is a US equivalent, Unhaggle for example, but not sure if it is as thorough. This image shows the invoice vs MSRP pricing.
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Oh, it is absolutely fantastic! Interestingly, there is no holdback amount mentioned in that report, so I am assuming it isn't built into the price of the Explorer, or more likely they add it into the markup but don't call it 'holdback' anymore. I'm not sure, all I can say is that it isn't mentioned.
Conversely, I was looking at pricing on Durango R/T's for my parents over the weekend and found that those have $700 in holdback mentioned on the report. So that's curious that Dodge has it but not Ford. Also found a higher markup on the Durango compared to the ST.
I always thought the Ford employee pricing event was bogus and just a gimmick, but I now actually think it is pretty close to true, as we got our 2020 ST a few years ago during that event for just under $60k CAD and it had an MSRP of ~$67k CAD at the time. Makes the purchase feel like a great decision in retrospect!
Conversely, I was looking at pricing on Durango R/T's for my parents over the weekend and found that those have $700 in holdback mentioned on the report. So that's curious that Dodge has it but not Ford. Also found a higher markup on the Durango compared to the ST.
I always thought the Ford employee pricing event was bogus and just a gimmick, but I now actually think it is pretty close to true, as we got our 2020 ST a few years ago during that event for just under $60k CAD and it had an MSRP of ~$67k CAD at the time. Makes the purchase feel like a great decision in retrospect!
